Growth Review
This review is about who your website brings in. We went through your search rankings, your site and your reviews. The main finding: of your 1,900 monthly Google visits, 94% are people who already knew to search for Ashgrove Renewables by name. The real service searches you already rank for, solar panels limerick at 2nd, derelict house grant at 8th, barely register, because each one only brings in a handful of clicks. Meanwhile your keyword count is down 2.5% this month, and when the site is shared on Facebook or WhatsApp, the preview title that shows up is just the word "Home." It's all detailed below, with what to do about each one.
Your site ranks for 157 searches in Ireland, and traffic is real, 1,900 visits a month. But 94% of it is your own brand name. The service and county searches you already rank well for, several in or near the top 10, bring in only a handful of visits each, while your single biggest missed search sits on page four.
| What people Google | People / month | Your situation | |
|---|---|---|---|
| solar panels limerick | 260 | You're 2nd. Worth 13 visits a month. | 2nd |
| derelict house grant | 2,400 | You're 8th. Worth 16 visits a month. | 8th |
| better energy homes scheme | 390 | You're 6th. Worth 11 visits a month. | 6th |
| vacant property grant | 3,600 | 37th. Your biggest missed search by far. | 37th |
| solar panels cork | 880 | 16th, in your own home county. | 16th |
| sustainable energy ireland | 1,300 | 20th. | 20th |
| insulation grants | 480 | 14th. | 14th |
This isn't a typical ranking gap. Several real searches already sit in or close to the top 10. What's missing is scale: vacant property grant, the biggest single search in this list at 3,600 a month, sits on page four while your smaller wins bring in a trickle each. The brand strength is real. It just isn't being handed off to the searches that would bring in people who've never heard of Ashgrove.
None of this is a design problem. The site already has a real installer photo, SEAI and Bord Gáis accreditation badges, and a webinar programme running since 2001. These are structure problems, and steady monthly work fixes them, not a redesign.
Each fix below is ready to hand to whoever manages the site.
Start at the top. The first two blocks are edits. The bottom block is the monthly work that moves the numbers.
The service and grant searches this report covers, several already ranking respectably, add up to around 6,900 people a month typing them into Google. Right now your brand name alone brings in 94% of your traffic, while these bigger, real searches sit just outside where the clicks start. You know how many of those searches turn into a job for you, and what a job is worth. That's the sum worth doing on your side.
Your keyword count is down 2.5% this month. Brand searches will always find you, people already know your name for that. It's the other 6% of your traffic, the part that could actually grow, that's currently shrinking.